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The process of launching a new product in the market has transformed beyond recognition over the last couple of decades. Given the limited number of media outlets that used to exist, simply creating a press release, getting a PR team on the case and setting up a press tour would typically have been enough to get the column inches you craved.

What’s the Best Way to Launch a Product in Today’s Market​?

Photo by RAWPIXEL

Now, there are infinitely more media outlets, many of which are specialist and much smaller in size. That makes getting widespread attention far more difficult. There’s... Read More

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Apple Giant iTabSome events are well supported by bulk hire of small, portable IT devices like tablets and smartphones. However, in other situations you may need to think much bigger – literally! That’s where the Apple Giant iTab comes in.

It doesn’t matter whether it’s a conference, exhibition, training session, product or app launch, or your own sales/service centre. If you have an internet-connected, fully interactive, oversized smartphone-style device like the Apple Giant iTab, it is bound to have a... Read More

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MicrWhen it comes to tablet-style 2-in-1s for Windows users, there’s little doubt the 2017 Microsoft Surface Pro upholds the market-leading legacy of its predecessors.

This is a notebook or laptop replacement that’s both powerful and portable. As such, it is the perfect choice for active creatives and professionals across all different industries. Need to own or hire a device that’s as flexible as your weekly schedule? The Microsoft Surface Pro could well be the answer.

IT’S FAMILIAR – IN A GOOD WAY

This device is clearly the follow-up to the popular Surface Pro 4 in Microsoft’s evolution of tablet/laptop hybrids. However, this device is not technically named the Surface Pro... Read More

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Jul 10, 2018

When you look at the growth trajectory of virtual reality (VR) technology over the last few years, it’s clear that good things lie ahead, not just for the rest of 2018 but also for the years to come.

The user base has doubled in the last year. It has gone from 90 million active users in 2017 to 171 million in 2018. As such, it’s clear that VR has now gone mainstream. This has been boosted by the arrival of the second wave of improved standalone VR headsets. These mean users can experience immersive technology with a VR headset alone.

As one of the fastest growing sectors in tech, this is certainly an interesting space to watch over the next few years. So, what are some of the current trends in virtual reality?

2018 VR Technology TrendsRead More

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Corporate trainingYou’ve developed a comprehensive corporate training program. You’ve registered a healthy number of participants. Perhaps you’ve even invited a special guest speaker. However, have you given enough thought to the technology and equipment that will drive your training session toward successful outcomes?

MEET MODERN EXPECTATIONS

In the past, a simple presentation run on a computer and displayed via a data projector and screen would have been sufficient for most applications. These days, however, the corporate world expects training and education to be more dynamic, more professional, and more interactive.

By taking your sessions to the next level using the latest technology for training, you clearly demonstrate how important it is for participants to... Read More

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