Regardless of your sector, business model or objectives, interactive technology helps modern organisations with their operations, teamwork, and sales and marketing efforts. From kiosks, touch screens and video walls to voting systems and extended reality (XR) platforms, interactivity is changing the game.
Here are six ways the latest interactive technologies can improve your business.
1. ULTIMATE ENGAGEMENT
As a brand, your ability to engage with your target market is crucial. While it’s possible to attract interest in products, services, events and campaigns via live presentations, video demonstrations and other methods, adding an interactive element can seriously boost audience engagement and keep people in the conversation for longer.
2. FLEXIBILITY PLUS
Greater flexibility is a key benefit of modern business technology such as interactive touch screens and smartboards. Think flexibility in how and when you engage stakeholders and prospective customers. Think flexibility in who you share content with and what you’re able to share. Your staff can customise presentations by accessing and editing multimedia content on the fly; thus, there’s no need to rely on a one-size-fits-all sales pitch.
3. SMOOTH COLLABORATION
Being able to communicate and collaborate effectively is a necessity for any important business project involving multiple team members. A professional video conferencing rental system ensures collaborators can work together and deliver in-depth updates from any office, in any location.
4. DIRECT DATA CAPTURE
Capturing customer data including contact details and product interests often helps a business foster promising relationships and develop future sales and marketing campaigns. Registration forms, surveys, competitions, memberships and subscriptions all provide useful information. When it comes to capturing this data directly at an event, try hiring an interactive kiosk or Giant iTab.
5. IMMERSIVE EXPERIENCES
Marketing strategies have evolved significantly in recent times. Indeed, interactive technology enables more creative marketing solutions through immersive experiences for customers; for example, using virtual reality (VR) and augmented reality (AR) equipment. Overall, brands are now interacting with customers at a much deeper level.
6. LIVE FEEDBACK
If you’re running a presentation, demonstration, training course or market research session, gathering live audience feedback means you can access a range of quality insights in a matter of seconds. An interactive voting system rental is a dynamic, cost-effective solution for collecting information in real time and using it to your advantage.