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7 Strategies for a Successful Product Launch

Want your new product to make an immediate impact on the market? It’s essential to engage prospective customers, business affiliates, media and other industry stakeholders at a launch event. Read on to discover our top seven technology-based strategies for a successful product launch.

7 Strategies for a Successful Product Launch

1. START WITH THE BASICS

Before you investigate how you might leverage some of the latest event technologies, lock down the basics by renting IT and audio visual equipment to put on a creative digital show that will wow the crowd. For example, you can hire touch screen monitors that allow the crowd to interact with your company throughout the event.

2. CONNECT THE CROWD

These days, everyone expects access to quality event Wi-Fi. For a product launch, it’s even more important to connect the crowd so that attendees can download special event apps, find important event information online, network on the go, and of course share event and product feedback with their social media followers.

3. MAKE IT INTERACTIVE

People generally like to be able to control the flow of their own experience at a venue. Bringing interactivity to a promotional event such as a product launch is one of the best ways to get your audience more interested in what you’re saying, doing or selling. Interactive technology solutions such as kiosks, touch screens, smartboards and audience response systems all help to encourage attendees to be involved in the action.

4. GO LARGE

If you have quality product demonstration videos or other promotional content to share, do it properly – use a large visual display solution such as a custom video wall. This equipment stands out in large spaces. Therefore, it is ideal for showcasing product benefits… or simply making a big impression.

5. TALK IT UP

For live product demonstrations, presentations and audience Q&A sessions, you’ll be much better placed to talk up the product using an audio system. PA system rentals including speaker hire allow you to request audience participation, make important announcements, or play music. Remember, people won’t get excited if they can hardly hear what the presenter is saying.

6. EXTEND REALITY

Nothing beats a fully immersive experience. From a live marketing perspective, tailored extended reality (XR) experiences have the ability to put buyers at the heart of the product adventure. You can use the latest XR technologies to design virtual scenes and customer journeys that prominently feature your amazing new product.

7. LIVE STREAM IT

The key to a product launch event is to engage as many as possible and generate brand awareness. Few solutions have the power to do this better than the latest business live streaming technology and software applications. Use this tech to actively reach out to your target market; share launch event highlights or updates with people both at the venue and remotely interacting with your business via a personal electronic device.

Need equipment for you next product launch? Talk to Hire Intelligence today!

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