Product Launches

When approached with an idea for a product launch by an experiential agency, the brief was to have 40+ iPad tablets in a room displaying a holding page but then simultaneously playing a video detailing the product being launched which would also be simultaneously projected on two large screens at either end of the room with audio passed through the venues PA system.

Hire Intelligence was left to come up with a solution. After testing numerous apps for the iPad and investigating having an app purpose built, one was found on the app store which did what was required but relied heavily on a very good wireless network being available. Past experience had shown that Xirrus wireless access points would suit so one of these was paired with the 40 or so iPads running the app and an iPad HDMI adapter was used to feed the video and audio from one iPad to the projection and audio systems.

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