Certain sports, political and campaign events are held infrequently or only annually. These events, however, can be gigantic occasions and for the company organizing the event, it may be impractical to buy all the equipment needed to put on the show.

In such cases, hiring equipment rather than outright buying may be an excellent option. This can protect the company from making large capital investments in equipment that it will rarely use and where the return on investment (ROI) will be extremely low.

Sporting and political events need to run smoothly because the organizations participating have an image they want to uphold and equipment malfunctions will bring down this image, which is an important marketing tool. Although an organizing firm may have planned for all eventualities, there’s always the possibility something may go haywire at the last minute. For instance, a newly set up PA system goes bust and no one was expecting it because it was recently upgraded.

In such cases, renting equipment on a last-resort basis can be a strategy that can help alleviate the issues that may arise while organizing big events.

What people are saying about Hire Intelligence

  • In a competitive media world, the pressure on  IT groups to perform and produce results are high.  Time is money and lack of delivery by us, can result in poor ratings, consumer switching to other networks and advertisers following in suit.  Part of the solution to get an edge on the competitors, are to cement relationships with IT vendors so that both parties have an understanding of business requirements, expectations and look for a ROI on the service or purchase.

    Hire Intelligence are one of Channel 7's important IT partners who provide IT hire equipment and services to our media network throughout Australia.  They continually "make it happen" at the last minute, with a personalised service, that ensures end user requirements are meet. This is often "same" day throughout Australia and usually is a large number of hires.  We have never experienced the word "no" to a request.  These requests can include non standard boxes which Hire do not provide and they can still provide delivery of the product, within a very short timeframe.  Hire Intelligence also have excellent technical support on their equipment and a management team who are not just "sales people", who oversee the entire order from quote to delivery.  I have no hesitation in the recommendation of Hire Intelligence as an excellent partner and supplier of IT Hire equipment and services to you.

    – Seven Network

  • I work for Microsoft here in Sydney. I asked my colleagues for a good place to hire a laptop for a few weeks, and about ten people got back to me in minutes to say that "Hire Intelligence" was well-known and a regular, reliable supplier to Microsoft. Many thanks for your help; I will certainly recommend Hire Intelligence very highly to friends and colleagues


  • I would like to thank you and your colleagues for the rental of the laptops. They are part of a very important project for us and they went like a dream.

    John Fairfax Holdings Ltd

  • Very good level of customer service overall, Hire Intelligence presents as a well organised, prompt and efficient business. We would use your services again and would recommend you to others.

    Bounce Rehab

  • Was pleasantly surprised with the speed of response and efficient handling of our queries. Thank you!

    Watermark Search International

  • The requirements I requested were met to the letter, you by far exceeded what any other supplier nationally had provided for us this year. I will be coming back to you and recommending you to my colleagues and clients.

    Staging Connections

  • The sales people were very helpful as I needed equipment at 17h15 on a Friday and they waited until I was able to pick up the equipment at 18h10! Very much appreciated.

    Skin & Cancer Foundation

  • We chose Hire Intelligence over another hire company with a slightly lower quote as your company came across as professional and organised. Response and service was quick and easy.

    ATIC Services International

  • The professionalism and commitment you displayed in dealing with me was credible, and is something I wish to recognise. I will ensure that for any up-coming IT needs, Hire Intelligence will be my first port of call.

    Bethany College

  • Thank you for your excellent professional service and support for the recent 3rd Australasian Course on Capsule Endoscopy. It was a most successful day and everything worked perfectly. The delegates were impressed with the technology used and we were impressed with the high level of service you and Hire Intelligence provided.

    Given Imaging Ltd

Case Study

  • Sporting Events

    Whether it’s supplying all the PC’s and printers for large scale Sporting Events such as the Media Centres at the Commonwealth (Melbourne) & Olympic Games (Sydney) , or the supply of 130+ laptops, 80 printers and over 40 x 4G Wireless devices for the 2013 ASIA PACIFIC GAMES in Newcastle NSW, the World Masters Games in Homebush (60 x All-in-one A4 laser devices, 12 x A3 copiers, 20 laser printers amongst other audiovisual gear), or for smaller events such as the Surf Life Saving Championships, Major League Baseball’s first visit to Australia, the Badminton World Championships, or the ISAF Sailing World Champs in Fremantle, Perth - Hire Intelligence has the know-how and broadest range of equipment to ensure a successful outcome.

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    Political Events

    When the Western Australian Electoral Commission (WAEC) was looking for an IT partner to assist in managing their 2008 elections, it was Hire Intelligence who was awarded the tender. A total of 90 laptops, 249 desktop/monitors & 60 dual print network printers (each with 3 trays) for a 6 week period were pre-imaged and rolled out across the State. The efficiency of the Hire Intelligence team resulted in the WAEC Daylight Savings Referendum IT requirements (252 laptops, 195 desktops & 62 printers for a 5 week period) also being fulfilled by us. Four years later, we were at it again, providing the 200+ desktops, 65 laptops and 70 printers required for the head office and multiple polling stations around the State in March 2013.

    APEC ’07, World Youth Day ’08. CHOGM ’11, G20 ‘14: - you name it, if there is a high profile political event requiring quality equipment & services from a reputable rental organsiation that never settles for anything but the best, Hire Intelligence will be present and accountable! In all these instances Hire Intelligence were selected by the event organizers/associations (for the IT gear required for the high profile Media centres, and in G20’s case for the TV’s in the main arena) and multiple country embassies/ foreign government delegations to provide solutions for their temporary offices located in a variety of 4 and 5 star hotels around each City. Yes, representatives of the Palace, the Pope, and the US President have used our hardware!

    Supplying, installing & maintaining a wide variety of computer, printing and office equipment for foreign government delegations involved a high degree of sensitivity and attention to detail (think multiple non-English Microsoft Windows installs and foreign keyboards and power adapters) to ensure a smooth delivery process as well as an acute awareness of security requirements both during and after the rentals. All Hire Intelligence technical staff had to gain police clearance and accreditation to move around the cities. It was also of the utmost importance that the equipment be of the highest quality to ensure there was no unnecessary downtime due to hardware malfunction as accessing the equipment during lock-down periods was impossible.

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    Political Events & Campaigns

    When a major Australia Political Party needs to hire IT for their 6 month election campaign with highly specific images and a host of post-hire confidentiality and security parameters, or for their Audio Visual needs for their 2 day annual conference, they reach out to a Hire Intelligence.

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