The product testing phase is a crucial element of new product development strategy even though it occurs early in the process. Once you have an idea, you need to test it before allocating critical financial resources to it and subsequently having the idea fail and causing a cash crunch for the company.

Product testing often requires gathering consumer feedback about your idea. This can be done informally with customer surveys completed by random strangers in a shopping mall or a detailed focus group meeting held at your office. In either case, technology will play a key role in gathering and analyzing the information you collect.

You can rent touch screens to set up survey kiosks at the mall or hire additional laptops or workstations to equip your focus group meeting room. This equipment can be rented temporarily while you have the additional requirements and returned to the rental service company once your product testing is complete.

What people are saying about Hire Intelligence

  • In a competitive media world, the pressure on  IT groups to perform and produce results are high.  Time is money and lack of delivery by us, can result in poor ratings, consumer switching to other networks and advertisers following in suit.  Part of the solution to get an edge on the competitors, are to cement relationships with IT vendors so that both parties have an understanding of business requirements, expectations and look for a ROI on the service or purchase.

    Hire Intelligence are one of Channel 7's important IT partners who provide IT hire equipment and services to our media network throughout Australia.  They continually "make it happen" at the last minute, with a personalised service, that ensures end user requirements are meet. This is often "same" day throughout Australia and usually is a large number of hires.  We have never experienced the word "no" to a request.  These requests can include non standard boxes which Hire do not provide and they can still provide delivery of the product, within a very short timeframe.  Hire Intelligence also have excellent technical support on their equipment and a management team who are not just "sales people", who oversee the entire order from quote to delivery.  I have no hesitation in the recommendation of Hire Intelligence as an excellent partner and supplier of IT Hire equipment and services to you.

    – Seven Network

  • I work for Microsoft here in Sydney. I asked my colleagues for a good place to hire a laptop for a few weeks, and about ten people got back to me in minutes to say that "Hire Intelligence" was well-known and a regular, reliable supplier to Microsoft. Many thanks for your help; I will certainly recommend Hire Intelligence very highly to friends and colleagues


  • I would like to thank you and your colleagues for the rental of the laptops. They are part of a very important project for us and they went like a dream.

    John Fairfax Holdings Ltd

  • Very good level of customer service overall, Hire Intelligence presents as a well organised, prompt and efficient business. We would use your services again and would recommend you to others.

    Bounce Rehab

  • Was pleasantly surprised with the speed of response and efficient handling of our queries. Thank you!

    Watermark Search International

  • The requirements I requested were met to the letter, you by far exceeded what any other supplier nationally had provided for us this year. I will be coming back to you and recommending you to my colleagues and clients.

    Staging Connections

  • The sales people were very helpful as I needed equipment at 17h15 on a Friday and they waited until I was able to pick up the equipment at 18h10! Very much appreciated.

    Skin & Cancer Foundation

  • We chose Hire Intelligence over another hire company with a slightly lower quote as your company came across as professional and organised. Response and service was quick and easy.

    ATIC Services International

  • The professionalism and commitment you displayed in dealing with me was credible, and is something I wish to recognise. I will ensure that for any up-coming IT needs, Hire Intelligence will be my first port of call.

    Bethany College

  • Thank you for your excellent professional service and support for the recent 3rd Australasian Course on Capsule Endoscopy. It was a most successful day and everything worked perfectly. The delegates were impressed with the technology used and we were impressed with the high level of service you and Hire Intelligence provided.

    Given Imaging Ltd

Case Study

  • Product Testing

    A startup cloud computing provider had a need to demonstrate capability to a potential client but couldn’t afford to invest the many tens of thousands of dollars required to purchase the equipment to properly support the client’s needs and thus secure the contract. They turned to Hire Intelligence looking to rent the equipment on a short term basis with a view to converting to a long term contract if the client were to take the deal.

    Hire Intelligence’s ability to respond rapidly when others cannot meant that the cloud provider had the required servers and network storage in their datacenter and up and running as soon as the end user made the decision to proceed with the trial, giving the impression it had been there all along and enabling this startup business to offer the same or better service than more established players.

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