Attending a trade show provides businesses with a creative way to increase brand awareness and showcase your business’ value. A custom exhibition stand utilizes a variety of engaging displays to promote your brand image. From hanging signs to infographics and videos, it’s important to put some thought into the aesthetic and the quality of your exhibition stand. Here are five top trade show display tips to attract and engage visitors.
1. OUTLINE OBJECTIVES
It’s first important to outline the objectives behind your exhibition stand and identify why you want to attend the event. What is it that your business is showcasing? Do you want visitors to interact with the materials? What displays will be most prominent? Are you looking for customers? An investment? The best stands not only attract a large volume of visitors, but they also accurately convey the core values, messages and capabilities of your company. Keep these factors in mind before the event
2. USE SPACE WISELY
You’ll want to be mindful of the dimensions that can work with so that you design a space with a positive aesthetic. Organising your displays in a welcoming way will tell visitors that you’ve thought through the construction of your stand. This will put you ahead of the competition. Ideally, your display build should be memorable, as well as open, inviting, and free of physical barriers or obstructions. Don’t be afraid of tall banners or hanging signs, so long as you incorporate components of style.
3. COMMIT TO TECH
Advanced technology and equipment now play an essential role not only in the way you communicate with prospective customers and clients, but also your ability to attract them in the first place. People are drawn to new and exciting technologies like video walls, interactive kiosks and touch screen displays. Once at your stand, visitors are more likely to remain engaged with media compared to traditional marketing tools. Use interactive technologies, such as your social media pages, to effectively share content, start conversations, demonstrate products and services, gather feedback and collect customer details. In other words, keep people interested for longer.
4. GET CREATIVE
Your custom exhibition stand might need to engage with a broad range of styles in order to stand out from the competition. Often, a little extra touch can tip the audience engagement scales in your favour. Essentially, it’s time to get creative. This could mean organising competitions or prize giveaways and promoting them through a polished company video while your business representatives are busy talking to stakeholders. It could also mean demonstrating a large product via virtual reality experiences for guests using a VR equipment rental. Think outside the box and create a unique user experience.
5. CONSIDER THE CROWD
Another way to attract visitors to your stand is to make their overall trade show experience a top priority. Maybe you’ll be the only stand in your section offering the convenience of a mobile phone charging station or a tablet stand that shows the venue map and event information. Perhaps your stand is the most comfortable, the most entertaining, or the most interactive. Consider the crowd and you might be surprised at the positive reaction.
Need more exhibition stand ideas? Get in touch with Hire Intelligence today!