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We're all serviceWhichever sector you’re in and whatever your business does, it often helps to view yourself as a service provider when trying to navigate through the trials of digital disruption.

Every business offers something to its customers – either goods, services or a mix of the two. Western economies have evolved into service and knowledge-based economies as it has become harder and harder to make a buck selling goods, with globalisation shifting manufacturing to developing countries and e-commerce allowing online retail giants to squeeze smaller competitors.

As goods become commoditised you probably don’t want to evolve into a high-volume, low-margin glorified box shifter caught in a race to the bottom with the likes of Amazon. Whatever industry you’re in, you can... Read More


Rather than waiting for digital disruptionDigital disruption is set to shake up every industry, so will your business fight against the tide of change or go with the flow?

The rise and fall of film giant Kodak has become part of corporate folklore but it still has plenty of lessons for businesses in all sectors that are lying in the path of digital disruption. What makes Kodak’s tale of woe particularly poignant is that, unlike many fallen incumbents once considered untouchable, Kodak actually had the chance to embrace digital disruption and revolutionise the industry, but instead chose to stick its head in the sand.

In fact, the digital camera was invented back in the 1970s by a Kodak... Read More


10 benefits of laptop hire for your company

Is your business in need of some new laptops for meetings, training sessions, events and conferences? If so, ask yourself a question: should we rent laptops rather than buy them or use all or some of your own internal equipment?

While companies are used to investing resources in fully-fledged computer suites, increasingly, IT departments, facilities managers, events managers, PAs and HR managers are switching to laptop rental rather than buying the products outright.

Why? As we explain below, renting a MacBook Pro, HP Probook, Lenovo Thinkpad or other laptop or notebook can be a cost-effective, viable and flexible way of leveraging technology as and when you need it.

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Hiring camera gearIf you want your business to look professional, then you need the right tools for the job.

First impressions are important, which is why you can’t afford to let shabby multimedia efforts tarnish the reputation of your business. Happy snaps taken on a smartphone don’t cut it on a professional website, while generic stock photos can leave you looking like just another also-ran.

If you really want your business to stand out from the crowd, then it’s worth getting your hands on professional camera equipment to produce quality photos and videos. Hiring the equipment makes a lot of sense if you only need it occasionally to capture the moment at corporate events and product... Read More


An iPad can becomeiPads aren’t just useful for getting some work done when you’re away from your desk; they can also save the day when your office is temporarily out of bounds.

Combining an iPad with a cloud Office suite like Office 365 is a great way to stay productive on the move. No matter where you are or what you’re doing, it’s easy to access your important business documents and get to work – knowing that everything will be synced up to the cloud so when you get back to your desk you can pick up working where you left off.

Throw a wireless Bluetooth keyboard in your travel bag and your iPad becomes a hybrid device for those times when you need to bash out more than short emails and the... Read More