Even if you know your customers by name, do you know what makes them tick?
Customers are the lifeblood of any business, so it’s vital to understand their needs and ensure you’re making the most of them. You can go a long way on experience and gut instinct, but there comes a time when you need to become a little more systematic in your approach to understanding and managing your customers.
Customer Relationship Management (CRM) tools were originally only within reach of large corporates, or aimed at call centres, but these days SMB-focused cloud-based CRM platforms are available with affordable monthly fees and the ability to scale as your business grows. They can help small businesses go toe-to-toe with larger rivals.
CRM offers a central, unified... Read More
Tablets don’t just offer a handy way to get work done when you’re on the move, they can also put your cash register at your fingertips.
It’s easy to see the potential of tablets as productivity tools, but they also offer businesses a new level of flexibility. Using a tablet as a Point of Sale system, whether it’s at the counter or on the move, is a perfect example of how tablets can help you make the most of new technologies.
These days you’ll find a range of fully fledged Point of Sale platforms for the iPad, which do far more than just process a transaction. They can tie directly into... Read More
Desktop computers come in all shapes and sizes, so it’s important to ensure everyone in your business has the right machine for the job.
If you manage a fleet of company vehicles, some staff probably need more than your average family sedan, but you’re obviously not going to issue everyone with a three-tonne truck – you’re going to spend your budget wisely to ensure everyone has what they need to do their job.
It’s the same with
If you want your business to stand out from the crowd, then it’s important to make yourself heard at your next event.
When you’re out to catch people’s attention it’s easy to fall for the mistake of treating audio as an afterthought, but if you do then you’re selling yourself short. Poor audio and technical issues with your sound system don’t just make it harder for people to hear what you have to say – they also leave your business looking unprofessional.
Don’t make the mistake of thinking all
From fake emails to phony invoices, scammers keep dreaming up new ways to rip off small businesses.
Online scams were much easier to spot back in the days when they tended to make offers that were clearly too good to be true. It’s not hard to guess that you didn’t really win the French Lottery, and that a foreign diplomat doesn’t really need your help to smuggle gold out of a war-torn country.
These scams typically ask for a small payment up front, allegedly to expedite the paperwork or bribe a few border guards, but then the scammer pockets your... Read More