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Virtual Reality in Business

Posted by Neil
Jun 22, 2016

One of the most mesmerising and innovative advancements to hit the technology era is the inception of Virtual Reality (VR). Just the notion of leveraging digital technology to authentically replicate the physical world, and emulate sensory experiences to offer a real-world experience to users, has triggered some of the most brilliant minds in the industry to turn this once implausible fantasy into a burgeoning reality.

Its unprecedented versatility has made global giants, like Google, Facebook, Sony, HTC, and Samsung jump into the game to outshine each other with their virtual reality products.

None of us has been deprived from some impression of virtual reality.  Earlier applications, including video game systems and laudable flight simulations have familiarised us with the technology and eased its transition for the general public.  Potentially, virtual reality technology can completely transform the way humans interact, adapt, or react to new concepts, situations, environments, and even each other. VR can be instrumental in solving a plethora of complex problems in the near future, and help us prepare for future challenges. When it comes to its future applications, the sky really is the limit.

What Is Virtual Reality?

Virtual reality (VR) is a computer-generated, artificial recreation or simulation of a real life situation or environment.  It deeply immerses the user by stimulating their hearing and vision, inducing a sensation of experiencing the simulated reality firsthand. Typically, one can delve into the numerous wonders of VR by donning a headset, like Facebook’s Oculus (an early entrant); however it is only through combining this hardware with the relevant VR content where the magic happens.

VR is normally achieved in two prominent ways:

  • To enhance and create an imaginary reality for play, entertainment, and gaming, such as head mounted displays, 3D movies, or computer games.
  • To promote training for intricate or perilous real life environments and situations by fostering a simulation of reality where individuals can practice beforehand, for instance flight simulators.

Augmented Reality

Augmented reality (AR) is quite simply – placing computer-generated enhancements atop an existing reality in order to make it more meaningful through the ability to interact with it.

It is a unanimously accepted reality that VR & AR is soon going to impact every aspect of our day to day life at some time, including how we conduct business. Here are the some of the amazing uses of virtual and/or augmented reality in business:

Attend Tech Conferences

You could attend a meeting, and even see and test out a new product, without physically being present. It would help you become more productive and able to attend more conferences and meetings, by alleviating the need to travel and offering the possibility of signing out of a meeting after your work is done, instead of commuting away the time.

Interview Candidates

HR departments are thrilled with the advent of VR.  Once this technology becomes more widespread and a bit more mature, HR executives would be able to interview candidates “face to face” in a virtual conference room.   Companies could set up remote offices for candidates to visit and employ an Oculus Rift for the interview. While a phone interview serves the purpose as well, it doesn’t let the interviewer see what someone is saying through their body language or how they react to questions. A VR meeting makes all this possible!

All Hands Meetings

It can be quite a hassle to schedule an “all hands” meeting at times, especially when employees are not around all day, head out on business trips, or work from remote locations or homes. VR could bring all the employees in the same virtual conference room, at the same time. You could be anywhere in the world and still have your VR goggles handy to tap into the meeting. This also puts off any excuses for unavailability; one of the reasons why it’s so popular with employers!

Complex Training Sessions

The vivid nature of VR, such as virtually meeting other people, interacting with objects, and looking around an actual room, could help train candidates better.

VR in Events

The demand for a VR experience at events and launches and the like is growing every day, so being able to offer this hardware in quantity and within a budget is going to be important and in that sense I thing the Samsung Gear VR option is the go (for now).  As an example, Bjork’s recent event at Carriageworks (where she premiered her virtual reality content) – the venue required a significant quantity of VR gear in a short time frame, and we were only too delighted to be able to help by supplying the Samsung S7 phones with the Gear VR headsets.

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