About Us

Established In 1992
100% Australian Owned & Operated

Largest Rental Fleet in Aus

Industry Leading Brands

Guaranteed 20 Minute Response

Best Hire Rates, Guaranteed

Flexible Delivery & Pickup

Expert Technical Support

Thirty-four Years of Keeping Australia Running on The Latest Rental Technology

And We're Only Getting Started

From a single storefront in Perth in 1992 to the largest technology rental fleet in Australia today, Hire Intelligence APAC has spent more than three decades making tech arrive when it’s needed, work when it’s plugged in, and disappear when it’s not.

In October 2025, the APAC business entered a new chapter under fresh management ownership.
Same obsession with service. New ambitions for where the business can go next.

It Began in Perth, With One Storefront and a Simple Idea

In February 1992, a small Perth business called Computer Rentals opened its doors on a simple premise:
businesses shouldn’t have to buy what they only need for a week and fill their storage rooms with obsolete hardware.

Four years later, in February 1996, Western Australian entrepreneur Tom Crage purchased the business and renamed it Hire Intelligence. Tom, who had previously held senior finance roles at KFC across Europe, the Middle East and Africa with Heublein International, brought the operational rigour to turn a single-outlet rental shop into a genuine national operator.

From one operation in Perth in 1992 to one of the largest players in the market – our growth came from reliable service, top brands, and low rates

By 1997 the business had opened on the east coast. By January 2002, Hire Intelligence was listed on the Australian Stock Exchange. In 2013 Tom took Hire Intelligence back into private ownership. The business has remained privately held ever since.

Through the 2010s and into the 2020s it grew to operate across Australia, the UK, Ireland and New Zealand, servicing tens of thousands of customers with a fleet of thousands of pieces of IT and AV equipment.

Seven Moments That Shaped The Business

Computer Rentals
opens in Perth

A small West Australian operation begins renting desktop computers to local businesses. The entire fleet fits in a single storefront.

1992

Tom Crage acquires the Business

Renamed Hire Intelligence. Tom invests in the infrastructure and systems needed to scale beyond a single outlet and prepare for interstate and international expansion.

1993

East Coast expansion

Operations open in Sydney, Melbourne and beyond. The product range expands from computers into AV, communications and test-and-measure equipment.

1997

Listed on the ASX

Operations open in Sydney, Melbourne and beyond. The product range expands from computers into AV, communications and test-and-measurement equipment

2002

Taken private again

Tom Crage completed the buyback of outstanding shares and delisted Hire Intelligence from the ASX, returning the company to private ownership and freeing it to focus on long-term operational growth rather than quarterly reporting.

2013

Market leadership entrenched

Hire Intelligence becomes the largest short-term technology rental fleet in Australia, winning multi-year tenders including with the NSW Department of Education, and expanding its range into iPads, VR, servers, and large-format displays.

2020

Management buyout, APAC

Long-serving general manager Neil Levin and COO Scott Cole, joined by private equity duo Jesse Alderton and George Longbottom, acquired the Asia-Pacific business.

A new chapter begins.

2025

A New Chapter, Written By People Who've Already Been Here

23+ Years of Combined Tenure Before the Buyout

In October 2025, the APAC arm of Hire Intelligence was acquired in a management buyout led by two people who together had spent more than two decades inside the business.

Neil Levin, the General Manager who had driven the company for over twenty years, and Scott Cole, the COO whose expertise sits behind the company’s solutions engineering, were joined by investment partners Jesse Alderton and George Longbottom, bringing between them corporate finance, M&A and investment-management experience from roles at Anchorage Capital Partners and Adamantem Capital.

The handover from founder-era stewardship to the operators-turned-owners means something specific: the people who know the clients, the fleet, and the craft now also set the strategy. Nothing was learned from scratch. Everything can now move faster.

Meet Our Team

Leadership

Sales

Technical Services

Sydney

Melbourne

Brisbane

Perth

Finance

Who We Are Now

Australias Largest Technology Rental Fleet

Hiring Process Explained

How our Equipment Rental Process Works

Getting started is straightforward – here’s how our hire process works.
Please note, we are a Business-to-Business provider and are unable to hire to individuals. To be eligible, we require an ABN with a minimum 12 months of history

Step 1

Pick from our range of the latest tech, then select your dates and request a quote. Pricing will vary based on duration, model and the services required.

Step 2

Our team will be in touch to confirm your equipment, software, set-up, support and logistics. Once confirmed, we’ll send through your quote.

Step 3

If you’re happy with the quote, confirm and reserve your equipment by returning a signed copy, providing payment & agreeing to our T&C’s.

Step 4

Our team will work with you to ensure all assets are prepared, updated, tested and ready to perform! We offer pick up or freight to your door.

Step 5

Being flexible is essential to business. When your hire ends, you have the option to return, rehire or upgrade the equipment at the end of your rental.

A National Supplier You Can Rely On

See what our customers say about us

Hire Intelligence Sydney

4.8

Based on 98 reviews

review us on

Peter F

3 months ago

We have been using Hire Intelligence since about 2002 and always they go above and beyond with service. We typically book a hotel, Mercure or Novotel for a week and HI deliver the Friday before and pick up Monday after. We just ask Concierge for our dozen laptops and voila, 5 to a box. We've done Perth, Darwin, Brisbane, Sydney everywhere. When a utility offers their own computers we say No, we dont need permissions and opur trainees are on the same playing field. I even use an HI for my training, all the training material on a 32gB stick

Harn Sheng Khor

4 months ago

Great communication with Bryce and quick responses with enquiries, especially logistics to NT. Highly recommended and looking forward to the next rental.

Maree McCaskill

6 months ago

We were trying our first hybrid interactive AGM and Member Forum for NSW. The equipment was brilliant and worked well.

Ali Davies

7 months ago

Fabulous experience with Hire Intelligence- an amazing provider with a can-do attitude. Highly recommend and will be back next year!

Peter S

8 months ago

I needed to hire a carousel slide projector to present about 170 old kodak slides for a 50 Year School Reunion. I was so pleasantly surprised to find Hire Intelligence actually had one and could provide an 8ft screen too. All the staff from the Sales desk to the Warehouse were great to deal with. Very helpful, friendly and professional.

Nat Montez

9 months ago

Fantastic service, reasonably priced, delivered quickly and flexible with lease term. We were in quite a bind when our office became suddenly inaccessible due to a flooding event and Hire Intelligence saved the day.

Thanks especially to Bryce for managing the process and Pepper for fast and ontime delivery/pickup. We'll definitely reach out again for our IT equipment hire needs.

Mirella Di Giorgio

11 months ago

We hired computers from Hire Intelligence Sydney for a recent school event and were extremely happy with the service. The team was professional, efficient, and easy to deal with from start to finish. The equipment was in excellent condition and worked perfectly on the day. Highly recommend!

Richard Wienburg

12 months ago

This is the 3rd consecutive year that we have hired televisions from Hire Intelligence for our expo stand and they have offered a perfect service once again. Communications were excellent, start to finish. The delivery team who are always friendly, arrived and installed on-time and collected on-time too. I can't recommend their services any more highly.